Archive for May, 2010

Innovate the Future - A Radical New Approach to Innovation

Thursday, May 6th, 2010

Amazon (paperback and Kindle): www.alturl.com/3o6r

Barnes and Noble (paperback and eBook): http://alturl.com/2tfm

Book Title: Innovate the Future - A Radical New Approach to Innovation

Book Description:

A Proven, Step-by-Step Method for Consistently Creating Revolutionary Products, Services, and Processes

 

When it comes to entering, creating, or dominating markets, disruptive innovation is the most powerful tool you have. Unfortunately, most companies find disruptive innovation difficult to achieve and virtually impossible to replicate. In Innovate the Future, renowned technology innovator David Croslin helps you solve this problem once and for all. Croslin introduces a proven process for consistently creating inventions, technologies, and methods that are truly transformative.

 

Drawing on his unsurpassed experience leading innovation in organizations ranging from start-ups to the Fortune® 20, Croslin identifies structured steps for optimizing the entire innovation lifecycle. Then, using real examples and case studies, he shows how to apply these steps to

 

  • Innovate from Scratch: Identify a new market, and invent and deliver a successful product
  • Innovate to Dominate: Maintain a position of market dominance
  • Innovate to Conquer: Replace a current leader
  • Innovate to Disrupt: Use new inventions to power your way into emerging markets

 

Innovate the Future is an indispensable resource for anyone who wants to drive more strategic value and profit from innovation: CxOs, strategists, entrepreneurs, R&D leaders, product and line of business leaders, and investors alike.

About the Author

David Croslin is President of Innovate the Future, a consultancy specializing in customer, product, and market innovation. He holds twenty-five patents and served as Chief Technologist within Hewlett-Packard’s $12 billion Communications, Media, and Entertainment division and as Chief Product Architect for Verizon Business and MCI. Croslin advises technology firms and investors and works with start-ups as a C-level executive and board member. His LinkedIn group “Innovate the Future” connects more than two-thousand leading innovators in seventy countries.

Signed Copies:

I have received many requests for signed copies. If you are interested in getting a signed copy, please send me an email at: david@innovatethefuture.com

International Availability:

As the book becomes available in specific countries, I will provide details.

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